Archive for April, 2009
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Reaching Spanish Preferring Hispanics on Facebook
Tuesday, April 28th, 2009
Facebook usage is exploding in Spanish speaking countries and among Hispanics in the United States. This article focuses on the opportunity for marketers to target the 1 million Spanish-preferring Hispanics on Facebook. Marketers now have the ability to target users by language preference, giving rise to a powerful and cost effective way to reach Spanish preferring Hispanics on Facebook.