Hispanic Online Marketing - Presented by Captura Group

Archive for November, 2008

• Yahoo! & Telemundo split is good for Hispanic online marketing

  Wednesday, November 19th, 2008

  When Yahoo! and NBC’s Telemundo announced a partnership to jointly develop, maintain and market YahooTelemundo.com was announced in May 2006, I thought it was a great idea on paper. In January 2009, the partnership will end, splitting YahooTelemundo.com into two quality Spanish language websites and creating more content for online Hispanics and greater opportunities for Hispanic online marketers. I think it’s a good thing.