Archive for June, 2008

  • Toggling between Spanish and English: an Online Hispanic Best Practice

    Monday, June 23rd, 2008

    “Toggle” is functionality deployed on a Website that allows a user to seamlessly change the language of a given page from English to Spanish and vice versa. Leveraging toggle is a best practice in Hispanic online marketing. Toggle functionality is typically executed by providing an “in English” button or link on a given Spanish-language page and an “en español” link or button on a given English-language page. It works best when the English and Spanish pages have similar content.