Archive for May, 2008
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Best Practices for Notifying Hispanics Online
Thursday, May 29th, 2008
As Hispanic online marketing programs are rolled out in phases, it is likely that gaps in the user experience will exist between Hispanic and general market sites, in these cases it is a best practice to provide notification of gaps in language accessibility and other potential user hurdles.
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Comparability and Maintenance: Online Hispanic Best Practices
Friday, May 9th, 2008
The principles of comparability and maintenance should be carefully considered before embarking on the development of a Hispanic online marketing initiative, as these principles can mean the difference between success and failure, both in the short and long term.