Archive for February, 2008
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In-Culture Hispanic Online Marketing
Thursday, February 21st, 2008
To most effectively market to Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with. This thread is culture, and it probably one of the most difficult concepts in U.S. Hispanic online marketing, as this group is very diverse from a cultural perspective.
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In-Language Hispanic Online Marketing
Tuesday, February 5th, 2008
On the surface, the issue of language in the field of Hispanic online marketing may seem quite simple. Most marketers assume that Hispanic equals Spanish. What’s more, they often assume that the way to deliver Spanish content is via translation. Both of these assumptions are misleading.